Tourism marketing (2009/2010)

Course not running

Course code
4S00911
Name of lecturer
Marta Maria Ugolini
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 22, 2010 al May 31, 2010.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 11:30 AM - 1:00 PM lesson Lecture Hall T.8  
Wednesday 11:30 AM - 1:00 PM lesson Lecture Hall T.8  

Learning outcomes

The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to tourism sector will be focused as well as problems regarding strategic and operating marketing, also through professional participations.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board. For attending students an ongoing evaluation will be organized.