Theory and Techniques of communication (2008/2009)

Course not running

Course code
4S00916
Name of lecturer
Sandro Stanzani
Number of ECTS credits allocated
4
Other available courses
Academic sector
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Language of instruction
Italian
Location
VERONA
Period
I semestre dal Oct 1, 2008 al Jan 17, 2009.

Lesson timetable

I semestre
Day Time Type Place Note
Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall 2.4  
Thursday 2:30 PM - 4:00 PM lesson Lecture Hall 2.4  

Learning outcomes

Main goals:
1. Give a basic knowledge of fundamental mechanisms of interpersonal communication.
2. Furnish a review of the main characteristics and problems of mass media communication
3. Offer the basic concepts in order to interpret the communicative process of advertising

Syllabus

The course will be articulated around these arguments:
1. Foundamental concepts: information, communication, social relation, communicative act.
2. Interpersonal comunication: structure and funcions of communication; verbal and non-verbal communication.
3. Media communication

Texts:
• Paccagnella L., Sociologia della comunicazione, Bologna, Il Mulino.
• Fabris G., La pubblicità: teoria e prassi, Milano, FrancoAngeli.

Assessment methods and criteria

In order to facilitate students who attend the lessons, at the end of the course, is fixed a written exam (test of about 25 questions and 4 items per question) on the contents of the text written by Paccagnella L.
Only students who reach a mark of at least 15/30 pass the test.
The mark obtained is valid till February 2010.
The test takes place only once a year.
The exam on the other text of the program is oral and takes place in the normal sessions of the academic calendar.
Students that doesn't take part to the written exam, must present the whole program at oral exams.