Marketing of cultural assets and services (2006/2007)

Course not running

Course code
4S01043
Name of lecturer
Marta Maria Ugolini
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2nd semester dal Feb 26, 2007 al Jun 1, 2007.

Lesson timetable

2nd semester
Day Time Type Place Note
Monday 11:30 AM - 1:00 PM lesson Lecture Hall 2.5  
Tuesday 10:00 AM - 11:30 AM lesson Lecture Hall T.7  

Learning outcomes

The course aims to an understanding of cultural organisations features as economic value producers. A marketing model suitable for cultural and artistic products in general will be presented.
The theoretical contents will be completed with expert testimonies from cultural organizations. Problems concerning service “consumption” and product consumption in general will be faced.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of the oral examinations will be published on the website and in the notice board.
For attending students an ongoing evaluation will be organized