Publications

Authors:

Corrizzato, Sara

Title:

Italian Agri-Food Products Abroad: Word Formation Processes on Instagram

Year:

2023

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

Elettronico

Referee:

Sì

Name of journal:

INTERNATIONAL JOURNAL OF ENGLISH LINGUISTICS

ISSN of journal:

1923-8703

N° Volume:

13

Number or Folder:

7

Page numbers:

96-104

Keyword:

Instagram, Italian agri-food products, new word formation processes, promotional discourse

Short description of contents:

The present study focuses on the identification and categorization of some cases of lexical adaptation and innovation, i.e., compounds, acronyms and borrowings, in the American Instagram accounts of nine agri-food Italian companies selling their products worldwide. The aim of the analysis is to investigate how and to what extent word formation processes in advertising discourse contribute to enhancing Italian products abroad and to promoting the ‘made in Italy’ concept. Examples of adapted and new terms gathered from the Instagram profile pages will be presented and examined within the promotional framework. Their presence will be then contextualised outside the American photo and video sharing social networking service to hypothesise their future lexicalisation.

Product ID:

138121

Handle IRIS:

11562/1120526

Last Modified:

January 24, 2025

Bibliographic citation:

Corrizzato, Sara, Italian Agri-Food Products Abroad: Word Formation Processes on Instagram «INTERNATIONAL JOURNAL OF ENGLISH LINGUISTICS» , vol. 13 , n. 7 , 2023 , pp. 96-104

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