Publications

Authors:

Corrizzato, Sara

Title:

Corporate knowledge dissemination through digital storytelling: online discourse strategies in Italian agrifood product companies selling around the world

Year:

2021

Type of item:

Contributo in volume (Capitolo o Saggio)

Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

Language:

Inglese

Format:

Elettronico

Book Title:

Discursive perspectives on knowledge dissemination in corporate and professional communication: focus on ethical and ideological aspects

Publisher:

Editura Politehnica

ISBN:

978-606-35-0457-0

Page numbers:

76-91

Keyword:

corpus linguistics, corporate knowledge dissemination, digital storytelling

Short description of contents:

This paper aims at investigating the linguistic strategies used in promoting Italian agri-food products worldwide by considering how linguistic choices adapt to actors and agents, destination building and branding, and knowledge dissemination. Basing the study on both quantitative and qualitative methods, the English versions of a corpus of Italian websites will be taken into consideration in order to analyse how online narratives promote Italian products and how strategies of dissemination of the “Made in Italy” image influence non-Italian costumers.

Product ID:

130923

Handle IRIS:

11562/1081587

Last Modified:

January 29, 2025

Bibliographic citation:

Corrizzato, Sara, Corporate knowledge dissemination through digital storytelling: online discourse strategies in Italian agrifood product companies selling around the world Discursive perspectives on knowledge dissemination in corporate and professional communication: focus on ethical and ideological aspects , Editura Politehnica , 2021 , pp. 76-91

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