Pubblicazioni

Autori:

Corrizzato, Sara

Titolo:

Corporate knowledge dissemination through digital storytelling: online discourse strategies in Italian agrifood product companies selling around the world

Anno:

2021

Tipologia prodotto:

Contributo in volume (Capitolo o Saggio)

Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

Lingua:

Inglese

Formato:

Elettronico

Titolo libro:

Discursive perspectives on knowledge dissemination in corporate and professional communication: focus on ethical and ideological aspects

Casa editrice:

Editura Politehnica

ISBN:

978-606-35-0457-0

Intervallo pagine:

76-91

Parole chiave:

corpus linguistics, corporate knowledge dissemination, digital storytelling

Breve descrizione dei contenuti:

This paper aims at investigating the linguistic strategies used in promoting Italian agri-food products worldwide by considering how linguistic choices adapt to actors and agents, destination building and branding, and knowledge dissemination. Basing the study on both quantitative and qualitative methods, the English versions of a corpus of Italian websites will be taken into consideration in order to analyse how online narratives promote Italian products and how strategies of dissemination of the “Made in Italy” image influence non-Italian costumers.

Id prodotto:

130923

Handle IRIS:

11562/1081587

ultima modifica:

29 gennaio 2025

Citazione bibliografica:

Corrizzato, Sara, Corporate knowledge dissemination through digital storytelling: online discourse strategies in Italian agrifood product companies selling around the world Discursive perspectives on knowledge dissemination in corporate and professional communication: focus on ethical and ideological aspects , Editura Politehnica , 2021 , pp. 76-91

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