Applied publishing (2016/2017)

Course partially running (all years except the first)

Course code
4S002932
Name of lecturer
Alessandro Bigardi
Coordinator
Alessandro Bigardi
Number of ECTS credits allocated
6
Academic sector
M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP
Language of instruction
Italian
Location
VERONA
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

Lesson timetable

II SEMESTRE
Day Time Type Place Note
Thursday 3:10 PM - 4:50 PM lesson Lecture Hall T.6  
Friday 10:10 AM - 11:50 AM lesson Lecture Hall 2.6 from Mar 23, 2017  to Jun 10, 2017

Learning outcomes

A project-based practicum course focused on creating, editing and publishing in print and/or electronic forms. Including theory and practice, this course examines the fundamental aspects of the contemporary publishing industry. Issues such as layout processes, production, visual design and marketing are explored on a hands-on level with case studies.

By the end of the course students should be able to:
- Gain a complete view of contemporary publishing industry;
- Work with basic elements of editorial design;
- Create a publication, in collaboration with others, tailored to specific purposes, audiences and genres.

Syllabus

- Publishing processes (10 hours): acquisition, editing, production, marketing, sales, distribution;
- Introduction to the elements of editorial design and production (10 hours): printing techniques, color management, formats, devices, typefaces, grids and layouts, covers and packaging;
- International case studies inspired by principles of redesign and rethink (4 hours): Feuilleton, The Times, The Guardian, Snow Fall, Zeit, Sole 24 Ore, Businessweek;
- Practice exercises (12 hours).

Assessment methods and criteria

Oral test.

STUDENT MODULE EVALUATION - 2016/2017