Event marketing and company communications (2009/2010)

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Course not running

Course code
4S02049
Name of lecturer
Emanuele Carlo Gabardi
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
I semestre dal Oct 1, 2009 al Jan 16, 2010.
Course news Seminars related to the course

Lesson timetable

Learning outcomes

The purpose of the course is to give to students the basic knowledge of the main instruments of business communication, with focus on events and advertising. Real case histories will be presented.

Assessment methods and criteria

A written test to assess accurate knowledge.

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