The course aims to an understanding of cultural organisations features as economic value producers. A marketing model suitable for cultural and artistic products in general will be presented.
The theoretical contents will be completed with expert testimonies from cultural organizations. Problems concerning service “consumption” and product consumption in general will be faced.
A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of the oral examinations will be published on the website and in the notice board.
For attending students an ongoing evaluation will be organized
Lungadige Porta Vittoria, 41 37129 Verona
VAT number 01541040232
Italian Fiscal Code 93009870234
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