• Give a basic knowledge of fundamental mechanisms of interpersonal communication.
• Furnish a review of the principal characteristics and problems of mass media communication
• Offer the basic concepts in order to interpret the communicative process of advertising
In order to facilitate students who attend the lessons, at the end of the course, is fixed a written exam (test of about 25 questions and 4 items per question) on the first two parts of the program.
Any student can participate, even if not attending.
Only students who reach a mark of at least 15/30 pass the test.
The mark obtained is valid till February 2008.
The test takes place only once a year.
The exam that cover the third part of the program and all other exams of the academic year are oral.
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Italian Fiscal Code 93009870234
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