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Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona

The research group was established in relation to the project entitled “Firm 4.0 and digital transformation for SMEs in Verona” - which results from the cooperation of the University of Verona and Verona Chamber of Commerce- with the intent to share its organizational, managerial, production and logistics and online marketing competences. The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science. The research group of the Department of Business Administration intends to evaluate the level of digital readiness of the firms of the territory, organize training workshops addressing firms’ needs, conduct follow up actions in the firms and monitoring activities through the observatory for the digital transformation in the North East. The main actors are two research fellows and the students who act as digital ambassadors in the firms, who are selected by the University also among the students enrolled in the courses of the Department of Business Administration and among its graduates.
Alessandro Bigi
Temporary Professor
Roberta Capitello
Full Professor (Department Business Administration)
Nicola Cobelli
Temporary Assistant Professor (Department Business Administration)
Cecilia Rossignoli
Full Professor (Department Business Administration)
Marta Maria Ugolini
Full Professor (Department Business Administration)
Alessandro Zardini
Associate Professor (Department Business Administration)
Angelo Bonfanti
Associate Professor (Department Business Administration)
Fabio Cassia
Associate Professor (Department Business Administration)
Barbara Gaudenzi
Associate Professor (Department Business Administration)
Francesca Simeoni
Associate Professor (Department Business Administration)
Vania Vigolo
Associate Professor (Department Business Administration)
Topic Research area
Branding Marketing Marketing
Business Intelligence, Big Data, and eGovernment Gestione dei sistemi informativi aziendali Management information systems
Business-to-business branding Marketing Marketing
Business to business management Marketing Marketing
Change management and the impact of ICT on the hospital Health care management Health care management
Tourist behavior Gestione del turismo Tourism management
Country-of-origin effect and international markets Marketing Marketing
Destination management Gestione del turismo Tourism management
Development of social entrepreneurship Imprenditorialità Entrepreneurship
En plein air tourism Gestione del turismo Tourism management
Enterprise 4.0 and digital transformation Marketing Marketing
Fair trade Responsabilità sociale d'impresa ed etica aziendale CSR, sustainability and business ethics
Shopping experience management Gestione dei servizi Service management
Managing emergent risks: cyber risk and reputationl risk Gestione del rischio Risk management
Strategic management of service quality Gestione dei servizi Service management
Hospitality Gestione del turismo Tourism management
Hospitality management Gestione del turismo Tourism management
International business development Marketing Marketing
The impact of eBusiness on organization Gestione dei sistemi informativi aziendali Management information systems
Public utilities management Gestione dei servizi Service management
Strategic management of service quality Gestione dei servizi Service management
Wine and food marketing Marketing Marketing
Marketing B2B, customer value optimization, logistics service Marketing Marketing
Marketing B2B e customer satisfaction Marketing Marketing
New business models and coordination costs Studi organizzativi Organizational studies
New business model and business process management Studi organizzativi Organizational studies
Strategic planning of tourism destinations Gestione del turismo Tourism management
Decisional processes Imprenditorialità Entrepreneurship
Procurement Optimization: strategic management of procurement in the supply chain Logistica e gestione della supply chain Logistics and supply chain management
Service design Gestione dei servizi Service management
Public utilities management Gestione dei servizi Service management
Quality in services Gestione dei servizi Service management
Change management in the Health Care System and eHealth Health care management Health care management
Strategic risk management in the companies Gestione del rischio Risk management
Quality in services Gestione dei servizi Service management
Agri-food systems Economia agraria e delle risorse Agricultural and resource economics
Branding strategies Marketing Marketing
Marketing strategies and investments of tourism firms Gestione del turismo Tourism management
Supply chain (lean) agility and resilience Logistica e gestione della supply chain Logistics and supply chain management
Supply chain risk management Gestione del rischio Risk management
SMEs development Imprenditorialità Entrepreneurship
Wine and food tourism Gestione del turismo Tourism management
Valorization and sustainability of the territories Responsabilità sociale d'impresa ed etica aziendale CSR, sustainability and business ethics

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