Research groups

Confartigianato: profile and service needs of the members

The research group intends to investigate the characteristics and problems of the management of the trade associations and the need to employ managerial tools to improve the quality of the services provided by the associations to their members. A first line of research is engaging the group in the direction of deepening the knowledge of the members in particular of the graphic category (Confartigianato - Verona) and of defining the needs of services. Specifically, it investigates forms of business, reference markets, organizational structure, positioning in the production chain, positioning on the market and associative / collaborative and / or network forms. The research aims to discover the cognitive and training needs not expressed by the members of this category and also to explore and stimulate the needs not yet perceived by the entrepreneurs themselves, also in light of the digital transformation of the graphic sector that has redesigned the boundaries and the competitive logic. The project needs a scientific and structured approach given the heterogeneity of the professions represented in the so-called "graphic category" present in Confartigianato. Thinking about the diversity of work in the strict sense of business organization, relationships and desired collaborations, degree of innovation and possible positioning on the markets, it is clear how different the approaches can be depending on whether they are pure graphic desingers, rather than typographers, web designers or photographers, just to name a few included in this category. The research, being designed and conducted by a group of researchers and university professors, guarantees the scientific nature of the research approach and methodology, the transparency of the investigation process and therefore the reliability and validity of the results that will emerge.
Rossella Baratta
Temporary Professor
Fabio Cassia
Associate Professor (Department Business Administration)
Marta Maria Ugolini
Full Professor (Department Business Administration)
Angelo Bonfanti
Associate Professor (Department Business Administration)
Francesca Simeoni
Associate Professor (Department Business Administration)
Vania Vigolo
Associate Professor (Department Business Administration)
Topic Research area
Branding Marketing Marketing
Business-to-business branding Marketing Marketing
Tourist behavior Gestione del turismo Tourism management
Country-of-origin effect and international markets Marketing Marketing
Destination management Gestione del turismo Tourism management
Development of social entrepreneurship Imprenditorialità Entrepreneurship
En plein air tourism Gestione del turismo Tourism management
Fair trade Responsabilità sociale d'impresa ed etica aziendale CSR, sustainability and business ethics
Shopping experience management Gestione dei servizi Service management
Strategic management of service quality Gestione dei servizi Service management
Hospitality Gestione del turismo Tourism management
Hospitality management Gestione del turismo Tourism management
International business development Marketing Marketing
Public utilities management Gestione dei servizi Service management
Strategic management of service quality Gestione dei servizi Service management
Strategic planning of tourism destinations Gestione del turismo Tourism management
Decisional processes Imprenditorialità Entrepreneurship
Service design Gestione dei servizi Service management
Public utilities management Gestione dei servizi Service management
Quality in services Gestione dei servizi Service management
Quality in services Gestione dei servizi Service management
Branding strategies Marketing Marketing
Marketing strategies and investments of tourism firms Gestione del turismo Tourism management
SMEs development Imprenditorialità Entrepreneurship
Valorization and sustainability of the territories Responsabilità sociale d'impresa ed etica aziendale CSR, sustainability and business ethics
Title Managers Sponsors Starting date Duration (months)
La categoria grafica in confartigianato - Verona: Profilo e bisogni di servizi Francesca Simeoni UPA SERVIZI SRL Feb 1, 2018 12

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