Research interests
Topic |
Research area |
Branding |
Marketing
Marketing
|
Business-to-business branding |
Marketing
Marketing
|
Tourist behavior |
Gestione del turismo
Tourism management
|
Country-of-origin effect and international markets |
Marketing
Marketing
|
Destination management |
Gestione del turismo
Tourism management
|
En plein air tourism |
Gestione del turismo
Tourism management
|
Fair trade |
Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
|
Strategic management of service quality |
Gestione dei servizi
Service management
|
Hospitality |
Gestione del turismo
Tourism management
|
Hospitality management |
Gestione del turismo
Tourism management
|
International business development |
Marketing
Marketing
|
Public utilities management |
Gestione dei servizi
Service management
|
Strategic planning of tourism destinations |
Gestione del turismo
Tourism management
|
Decisional processes |
Imprenditorialità
Entrepreneurship
|
Public utilities management |
Gestione dei servizi
Service management
|
Quality in services |
Gestione dei servizi
Service management
|
Quality in services |
Gestione dei servizi
Service management
|
Branding strategies |
Marketing
Marketing
|
Marketing strategies and investments of tourism firms |
Gestione del turismo
Tourism management
|
SMEs development |
Imprenditorialità
Entrepreneurship
|
Valorization and sustainability of the territories |
Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
|