The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to tourism sector will be focused as well as problems regarding strategic and operating marketing, also through professional participations.
A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of the oral examinations will be published on the website and in the notice board.
For attending students an ongoing evaluation will be organized
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