Rossella Baratta

Image,  September 2, 2021
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Not present since
December 31, 2023
Temporary Professor

Rossella Baratta is research fellow at the Department of Business Administration (SECS-P/08). She received her PhD in Economics and Management from the Doctoral School of the University of Verona in 2019. From 2019 to 2021 she was research fellow at the Department of Business Administration of the University of Verona in an interdisciplinary project (SECS-P/08 and SECS-P/10). 
Since 2019 she is temporary professor in the Master's Degree in Languages for Communication in Tourism and Commerce at the University of Verona. 
Her main research interests include: 
- tourism management and marketing
- service management and marketing
- strategic management and business model
- fair trade and sustainable development 
Her publications are in the Journal of Cleaner Production, the Journal of Business Research and the TQM Journal. 


Modules running in the period selected: 2.
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Research groups

Confartigianato: profile and service needs of the members
The research group intends to investigate the characteristics and problems of the management of the trade associations and the need to employ managerial tools to improve the quality of the services provided by the associations to their members.
Tocatì - economic impact of cultural events
The Research Group “Tocatì – economic impact of cultural events” aims to assess the direct economic impact of Tocatì – International Festival of Games in the Streets on the city of Verona.
Title Starting date
Atteggiamento e comportamento di riciclo nelle università 10/15/18