Social media technologies (2020/2021)

Course code
Name of lecturer
Paolo Tacchella
Paolo Tacchella
Number of ECTS credits allocated
Academic sector
Language of instruction
I semestre (Lingue e letterature straniere) dal Sep 28, 2020 al Jan 9, 2021.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to provide students with knowledge about technologies, methods and tools of the Web. At the end of the course the student will be able to apply the acquired knowledge to develop effective solutions for tourism businesses and tourism organizations supporting tourism promotion.


Part one:
Computer and network architecture

Part two:
Web languages: HTML, CSS, ...
Email marketing platforms

Part three:
Web marketing
usability, accessibility, GDPR
Social media: Facebook, YouTube, Twitter, LinkedIn, ...

Reference books
Author Title Publisher Year ISBN Note
Steve Krug Don't make me think. Un approccio di buon senso all'usabilità web e mobile. Tecniche Nuove 2016 978-88-481-2977-0
Guy Kawasaki The Art of Social Media Portfolio Penguin 2014 978-0-241-19947-3
Miriam Bertoli Web marketing per le PMI - Strategia digitale per fare business con Facebook, SEO, e-mail & co. (Edizione 3) Hoepli 2018 978-88-203-8614-6

Assessment methods and criteria

Written test (compulsory): closed questions (at least 20) and/or open questions (at most 2) and/or semi-structured questions (at most 2); maximum mark 24/30.

Oral test (possible): creation of a web site to promote turism and/or business and management of two connected social media + questions about web site and lesson topics; maximum mark 6/30 and possible full marks.

Final mark: written test evaluation + oral test evaluation.