The course aims to provide students with knowledge about technologies, methods and tools of the Web. At the end of the course the student will be able to apply the acquired knowledge to develop effective solutions for tourism businesses and tourism organizations supporting tourism promotion.
Part one:
Computer and network architecture
Part two:
Web languages: HTML, CSS, ...
CMS
Email marketing platforms
Part three:
Web marketing
usability, accessibility, GDPR
Social media: Facebook, YouTube, Twitter, LinkedIn, ...
| Author | Title | Publisher | Year | ISBN | Note |
| Steve Krug | Don't make me think. Un approccio di buon senso all'usabilità web e mobile. | Tecniche Nuove | 2016 | 978-88-481-2977-0 | |
| Guy Kawasaki | The Art of Social Media | Portfolio Penguin | 2014 | 978-0-241-19947-3 | |
| Miriam Bertoli | Web marketing per le PMI - Strategia digitale per fare business con Facebook, SEO, e-mail & co. (Edizione 3) | Hoepli | 2018 | 978-88-203-8614-6 |
Written test (compulsory): closed questions (at least 20) and/or open questions (at most 2) and/or semi-structured questions (at most 2); maximum mark 24/30.
Oral test (possible): creation of a web site to promote turism and/or business and management of two connected social media + questions about web site and lesson topics; maximum mark 6/30 and possible full marks.
Final mark: written test evaluation + oral test evaluation.
