Varietà della Lingua Inglese 2: turismo e commercio (2020/2021)

Course code
4S006140
Name of lecturer
Anna Zanfei
Coordinator
Anna Zanfei
Number of ECTS credits allocated
6
Academic sector
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
Language of instruction
English
Location
VERONA
Period
II semestre (Lingue e letterature straniere) dal Feb 15, 2021 al May 29, 2021.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to deepen the understanding of the terminology of the English for marketing and relational marketing in the international context and for international tourism through the analysis of texts related to the aspects of the digital discourse for an international audience. At the end of the course students will demonstrate the ability to write in English about the topics and the exemplifications discussed during the course. Prerequisite: Varieties of English.

Syllabus

syllabus:
- English for Specific Purposes and the variety of English for commerce and Tourism
- Corpus linguistics for the terminology of commerce and tourism
- Semantic relations in e-commerce terminology
- Rhetorical relations and text types
- English for international tourism in websites, brocures and the English press
- English for commerce in websites and in the English press (The Economist)
- Discourse and commerce: Fair trade, Greenspeak, Netspeak and Sustainability.
- Discourse and Tourism: Hospitality, Tradition, Heritage, Offer Diversification
- Figurative language and multimodality
Further bibliographical references and the authentic texts analysed during the course will be available at the e-learning website dedicated to this course

Reference books
Author Title Publisher Year ISBN Note
Halliday, Teubert, Yallop Lexicology and Corpus Linguistics Continuum 2004 0826448623
Giuliana Garzone, Gina Poncini, Paola Catenaccio Multimodality in corporate communication : web genres and discursive identity Milano : Franco Angeli 2007
Fahnestock, Jeanne Rhetorical style the uses of language in persuasion Oxford University Press 2011
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320

Assessment methods and criteria

In the final exam students will write a guided essay about the topics of the syllabus and will also analyze a text making clear reference to the analytical tools of the syllabus and the bibliography discussed during the course