The course aims to develop and consolidate their understanding of the pragmatic and multimodal aspects of the promotional text in English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of the descriptive and persuasive texts in English.
A C1 competence is required for the exam.
- History of English for Specific Purposes
- English for tourism and commerce as ESP
- Deontic and epistemic modality for BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Implicatures and explicatures
- Gricean Maxims: principles and application (ESP)
- Aspects of Relevance Theory
-Introduction to speech acts theory
- The historical concept of "politic cultures"
- Linguistic and multimodal tools for the analysis of advertising
|R. Carter, M. McCarthy, G. Mark, and A. O’Keeffe||English Grammar Today||Cambridge University Press||2011|
|Huang, Yan||Pragmatics||Oxford University Press||2007||978-0-19-924368-6|
|Mariagrazia Sindoni||Spoken and written discourse in online interactions : a multimodal approach||Routledge||2013|
|Paltridge, Brian, Sue Starfield. (eds.)||The Handbook of English for Specific Purposes||Blackwell||2013||9780470655320|
The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.
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