English linguistics for tourism and commerce (2020/2021)

Course code
Name of lecturer
Anna Zanfei
Anna Zanfei
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre (Lingue e letterature straniere) dal Feb 15, 2021 al May 29, 2021.

Lesson timetable

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Learning outcomes

The course aims to develop and consolidate their understanding of the pragmatic and multimodal aspects of the promotional text in English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of the descriptive and persuasive texts in English.
A C1 competence is required for the exam.


- History of English for Specific Purposes
- English for tourism and commerce as ESP
- Deontic and epistemic modality for BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Implicatures and explicatures
- Gricean Maxims: principles and application (ESP)
- Aspects of Relevance Theory
-Introduction to speech acts theory
- The historical concept of "politic cultures"
- Linguistic and multimodal tools for the analysis of advertising

Reference books
Author Title Publisher Year ISBN Note
R. Carter, M. McCarthy, G. Mark, and A. O’Keeffe English Grammar Today Cambridge University Press 2011
Huang, Yan Pragmatics Oxford University Press 2007 978-0-19-924368-6
Mariagrazia Sindoni Spoken and written discourse in online interactions : a multimodal approach Routledge 2013
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320

Assessment methods and criteria

The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.