To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance. To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments. To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives. The course aims to provide the first basic knowledge in the business field provided by the three-year study plan and will allow the graduate to enter with awareness in business organizations. The course also aims to provide insights to allow the student a conscious choice of curricula.
What is a firm: the most important definitions of the subjects and of the activities of a firm.
The strategic management of a firm.
The quantitative analysis of the principal data: costs, revenues and the evaluation of the industrial investments and of the decision of make or buy.
The international development of a firm.
An introduction to the tourism industry.
- frontal lessons
- case studies
- discussion with external guests
|dal sito del corso||Altre letture fornite sul sito dell’insegnamento||2021|
|Dalle lezioni||Appunti dalle lezioni||2021|
|Garibaldi R.||Economia e gestione delle imprese turistiche||Hoepli||2015||Capitoli: • Cap. 1: esclusivamente 1.1,1.2 e1.3 • Cap. 3: escluso 3.3.4 • Cap. 4: tutto • Cap. 5: escluso 5.3.3 • Cap. 6: tutto • Cap. 7: esclusivamente 7.1 e 7.2 • Cap. 8: escluso 8.3.3 • Cap. 9: tutto • Cap. 10: escluso 10.5.3|
|Tunisini A., Pencarelli T., Ferrucci L.||Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale||Hoepli||2014||Limitatamente ai capitoli: capp. 1,2,3,4,5,6,7,8,9,14,15,17, 20|
|Simeoni F., Vigolo V.||Modelli per la valutazione della convenienza degli investimenti industriali||Giuffrè Editore||2006|
The exam consists of a written test and, for students passing the written test, the exam will continue with (either the one or the other alternative):
-a compulsory oral examination, for those who have obtained a particularly high mark in the written test;
-an optional oral examination (to student’s choice) for all the other.
The written test consists in an exercise and four open questions.
The final evaluation is in 30/30 (the minimum is 18/30).