The course aims to deepen the understanding of the terminology of the English for marketing and relational marketing in the international context and for international tourism through the analysis of texts related to the aspects of the digital discourse for an international audience. At the end of the course students will demonstrate the ability to write in English about the topics and the exemplifications discussed during the course.
Prerequisite: Varieties of English 1.
- English for Specific Purposes and the variety of English for commerce and Tourism
- Corpus linguistics for the terminology of commerce and tourism
- Semantic relations in e-commerce terminology
- Rhetorical relations
- English for international tourism in social media and the English press
- English for commerce in websites and in the English press (The Economist)
- Discourses and BE: Fair trade, Greenspeak, Netspeak and Lovemarks.
- Figurative language: financial metaphors, multimodal metaphor and metonymy
Further bibliographical references and the authentic texts analysed during the course will be available at the e-learning website dedicated to this course
|Griffiths, Patrick||An Introduction to English Semantics and Pragmatics||Edinburgh University Press||2006|
|Tannen D. and Trester A.M||Discourse 2.0. Language and New Media||Palgrave||2013|
|van Leeuwen, Theo||Introducing social semiotics||Routledge||2005|
|Biber, Douglas and Randi Reppen||The Cambridge handbook of English corpus linguistics (Edizione 1)||Cambridge University Press||2015||9781107037380|
|Tannen, Deborah||The Handbook of Discourse Analysis||Blackwell Publishers Ltd||2008|
|Paltridge, Brian, Sue Starfield. (eds.)||The Handbook of English for Specific Purposes||Blackwell||2013||9780470655320|
In the final exam students will write a guided essay about the topics of the syllabus and will also analyze a text making clear reference to the analytical tools of the syllabus and the bibliography discussed during the course