Varietà della Lingua Inglese 2: turismo e commercio (2019/2020)

Course code
Name of lecturer
Anna Zanfei
Anna Zanfei
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre (Lingue e letterature straniere) dal Feb 17, 2020 al May 30, 2020.

Lesson timetable

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Learning outcomes

The course aims to deepen the understanding of the terminology of the English for marketing and relational marketing in the international context and for international tourism through the analysis of texts related to the aspects of the digital discourse for an international audience. At the end of the course students will demonstrate the ability to write in English about the topics and the exemplifications discussed during the course.
Prerequisite: Varieties of English 1.


- English for Specific Purposes and the variety of English for commerce and Tourism
- Corpus linguistics for the terminology of commerce and tourism
- Semantic relations in e-commerce terminology
- Rhetorical relations
- English for international tourism in social media and the English press
- English for commerce in websites and in the English press (The Economist)
- Discourses and BE: Fair trade, Greenspeak, Netspeak and Lovemarks.
- Figurative language: financial metaphors, multimodal metaphor and metonymy
Further bibliographical references and the authentic texts analysed during the course will be available at the e-learning website dedicated to this course

Reference books
Author Title Publisher Year ISBN Note
Griffiths, Patrick An Introduction to English Semantics and Pragmatics Edinburgh University Press 2006
Tannen D. and Trester A.M Discourse 2.0. Language and New Media Palgrave 2013
van Leeuwen, Theo Introducing social semiotics Routledge 2005
Biber, Douglas and Randi Reppen The Cambridge handbook of English corpus linguistics (Edizione 1) Cambridge University Press 2015 9781107037380
Tannen, Deborah The Handbook of Discourse Analysis Blackwell Publishers Ltd 2008
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320

Assessment methods and criteria

In the final exam students will write a guided essay about the topics of the syllabus and will also analyze a text making clear reference to the analytical tools of the syllabus and the bibliography discussed during the course