English linguistics for tourism and commerce (2019/2020)

Course code
Name of lecturer
Anna Zanfei
Anna Zanfei
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre (Lingue e letterature straniere) dal Feb 17, 2020 al May 30, 2020.

Lesson timetable

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Learning outcomes

The course aims to develop and consolidate the understanding of rhetorical, pragmatic and multimodal aspects of texts in contemporary English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of texts pertaining to the genres of business English and English for tourism.
A C1 competence is required for the exam.


- History of English for Specific Purposes
- English for tourism and commerce as ESP
- Deontic and epistemic modality for BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Implicatures and explicatures
- Gricean Maxims: principles and application (ESP)
- Aspects of Relevance Theory
-Introduction to speech acts theory
- The historical concept of "politic behavior"
- Linguistic tools for the analysis of corporate social media

- Communicative strategies

Reference books
Author Title Publisher Year ISBN Note
Griffiths, Patrick An Introduction to English Semantics and Pragmatics Edinburgh University Press 2006
Watts, Richard J. Politeness Cambridge University Press 2003 chapter 1, chapter 2, chapter 5, chapter 6
Huang, Yan Pragmatics Oxford University Press 2007 978-0-19-924368-6
van Leeuwen, Theo The Handbook of Discourse Analysis, II Approaches and Methodologies. Chapter 21 Hoboken, NJ, USA: John Wiley & Sons, Inc. 2015 chapter 21
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320 Chapter 1, Chapter 10, Chapter 22, Chapter 27

Assessment methods and criteria

The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.