The course aims to develop and consolidate the understanding of rhetorical, pragmatic and multimodal aspects of texts in contemporary English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of texts pertaining to the genres of business English and English for tourism.
A C1 competence is required for the exam.
- History of English for Specific Purposes
- English for tourism and commerce as ESP
- Deontic and epistemic modality for BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Implicatures and explicatures
- Gricean Maxims: principles and application (ESP)
- Aspects of Relevance Theory
-Introduction to speech acts theory
- The historical concept of "politic behavior"
- Linguistic tools for the analysis of corporate social media
- Communicative strategies
| Author | Title | Publisher | Year | ISBN | Note |
| Griffiths, Patrick | An Introduction to English Semantics and Pragmatics | Edinburgh University Press | 2006 | ||
| Watts, Richard J. | Politeness | Cambridge University Press | 2003 | chapter 1, chapter 2, chapter 5, chapter 6 | |
| Huang, Yan | Pragmatics | Oxford University Press | 2007 | 978-0-19-924368-6 | |
| van Leeuwen, Theo | The Handbook of Discourse Analysis, II Approaches and Methodologies. Chapter 21 | Hoboken, NJ, USA: John Wiley & Sons, Inc. | 2015 | chapter 21 | |
| Paltridge, Brian, Sue Starfield. (eds.) | The Handbook of English for Specific Purposes | Blackwell | 2013 | 9780470655320 | Chapter 1, Chapter 10, Chapter 22, Chapter 27 |
The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.
