To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance. To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments. To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives. The course aims to provide the first basic knowledge in the business field provided by the three-year study plan and will allow the graduate to enter with awareness in business organizations. The course also aims to provide insights to allow the student a conscious choice of curricula.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
| Author | Title | Publisher | Year | ISBN | Note |
| Garibaldi R. | Economia e gestione delle imprese turistiche | Hoepli | 2015 | ||
| Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di) | Impresa e management tra competitività e progresso (Edizione 2) | Giappichelli | 2015 | 9788834859384 | |
| Chiara Rossato | Longevità d'impresa e costruzione del futuro | Giappichelli | 2013 |
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
