To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance. To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments. To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives. The course aims to provide the first basic knowledge in the business field provided by the three-year study plan and will allow the graduate to enter with awareness in business organizations. The course also aims to provide insights to allow the student a conscious choice of curricula.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
|Garibaldi R.||Economia e gestione delle imprese turistiche||Hoepli||2015|
|Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di)||Impresa e management tra competitività e progresso (Edizione 2)||Giappichelli||2015||9788834859384|
|Chiara Rossato||Longevità d'impresa e costruzione del futuro||Giappichelli||2013|
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
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Italian Fiscal Code 93009870234
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