The course aims to deepen the understanding of the terminology of English for commerce and tourism through the analysis of texts related to business discourse and digital discourse for international audiences. At the end of the course students will demonstrate the ability to write in English about the topics and the exemplifications discussed during the course.
Prerequisite: Varieties of English I
syllabus:
-English for Specific Purposes and the variety of English for commerce and Tourism
- e-commerce semantic relations
- corpus linguistics for the terminology of commerce and tourism
- international tourism and its promotion in social media and the English press
- the language of commerce in websites and in the English press (The Economist)
- Discourses and BE: Fair trade, Greenspeak, Netspeak and lovemarks.
| Author | Title | Publisher | Year | ISBN | Note |
| van Leeuwen, Theo | Introducing social semiotics | Routledge | 2005 | ||
| Watts, Richard J. | Politeness | Cambridge University Press | 2003 | ||
| Huang, Yan | Pragmatics | Oxford University Press | 2007 | 978-0-19-924368-6 | |
| Paltridge, Brian, Sue Starfield. (eds.) | The Handbook of English for Specific Purposes | Blackwell | 2013 | 9780470655320 | Chapter 1, Chapter 10, Chapter 11, Chapter 22, Chapter 27 |
The final exam is an essay about the topics of the syllabus and the analysis of exemplifications discussed during the course
