The course is oriented to:
- Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations.
- Present a review of principal results of communicative research on mass-media communication.
- Reflect on the principal characteristics of communication processes emerging in the commercial field.
During the classes will be treated the following issues:
Communication: definition and fundamental concepts
The structure of the communicative relationship
The communication process
The communication functions
Noise and dis-communication functions
The forms of communication (non-verbal communication and language)
Approaches to the study of communication
The credibility and persuasion
Communication in trade
|Gili G., Colombo F.||Comunicazione, cultura e società. L'approccio sociologico alla relazione comunicativa||La Scuola||2012|
|Riccardo Giumelli||Post-Made in Italy. Nuovi significati, nuove sfide nella società globale||Altravista||2019||978-88-99688-43-1|
Students must pass a written test with 33 questions.
Each right answer will mark one point. Test will be passed with 18 right answers.
Tests will be held in June, July, September, January and February
Those who want to change the mark obtained at the written, can take the exam with an oral examination on the whole program with the addition of 8,9,14,15 chapters of Societing text Fabris.
Lungadige Porta Vittoria, 41 37129 Verona
VAT number 01541040232
Italian Fiscal Code 93009870234
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