Theory and Techniques of communication [Cognomi A-L] (2016/2017)

Course code
4S00916
Name of lecturer
Sandro Stanzani
Coordinator
Sandro Stanzani
Number of ECTS credits allocated
6
Academic sector
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Language of instruction
Italian
Location
VERONA
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

Lesson timetable

II SEMESTRE
Day Time Type Place Note
Thursday 3:10 PM - 4:50 PM lesson Lecture Hall 2.4  
Friday 1:30 PM - 3:10 PM lesson Lecture Hall 2.4  

Learning outcomes

The course is oriented to:
- Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations.
- Present a review of principal results of communicative research on mass-media communication.
- Reflect on the principal characteristics of communication processes emerging in the commercial field.

Syllabus

During the classes will be treated the following issues:
Communication: definition and fundamental concepts
The structure of the communicative relationship
The communication process
The communication functions
Noise and dis-communication functions
The forms of communication (non-verbal communication and language)
Approaches to the study of communication
Mediated communication
Mass communication
The credibility and persuasion
Communication in trade

Reference books
Author Title Publisher Year ISBN Note
Gili G., Colombo F. Comunicazione, cultura e società. L'approccio sociologico alla relazione comunicativa La Scuola 2012
Riccardo Giumelli Post-Made in Italy. Nuovi significati, nuove sfide nella società globale Altravista 2019 978-88-99688-43-1

Assessment methods and criteria

Students must pass a written test with 33 questions.
Each right answer will mark one point. Test will be passed with 18 right answers.
Tests will be held in June, July, September, January and February
Those who want to change the mark obtained at the written, can take the exam with an oral examination on the whole program with the addition of 8,9,14,15 chapters of Societing text Fabris.

STUDENT MODULE EVALUATION - 2016/2017