Advanced tourism marketing (2014/2015)

Course code
4S02581
Name of lecturer
Ilenia Confente
Coordinator
Ilenia Confente
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 23, 2015 al May 30, 2015.

Lesson timetable

Learning outcomes

The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed.

Assessment methods and criteria

The exam will be written