To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance.
To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments.
To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives.
Assessment methods and criteria
The exam consists of a written test and, for students passing the written test, the exam will continue with (either the one or the other alternative):
-a compulsory oral examination, for those who have obtained a particularly high mark in the written test;
-an optional oral examination (to student’s choice) for all the other.