Strategic management applied to international markets (2013/2014)

Course code
4S02574
Name of lecturer
Fabio Cassia
Coordinator
Fabio Cassia
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
I semestre dal Oct 1, 2013 al Jan 11, 2014.

Lesson timetable

Learning outcomes

The course aims at providing a set of theoretical and practical tools to manage the firm’s internationalization process. Choices related to emerging market entry and to competition in business-to-business contexts will be particularly focused. Starting from the analysis of strategic decisions, some operational choices will be presented as well, including a focus on relational selling.

Assessment methods and criteria

The exam consists of a written test to assess accurate knowledge, followed by an oral exam. The oral exam is compulsory only for those students that have obtained a particularly high mark in the written test, for all other students it is optional.

Teaching aids

Documents