English II [CInt] (2013/2014)

Course code
Name of lecturer
Anna Zanfei
Anna Zanfei
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre dal Feb 24, 2014 al May 31, 2014.

Lesson timetable

Learning outcomes

English II CINT (2013/2014)
Prof. Zanfei - a. a. 2013-2014
Teaching language: English

This course aims at introducing the student to multimodal analysis and its application to multimodal texts in contemporary English.


From the English II e-learning website material and the book “Multimodal Persuasion and Ideology across media” by Anna Zanfei (or alternatively from the book "Introduction to Multimodal Analysis" by David Machin) the following topics:

Resources for meaning making, modes and media, multimodal composite texts and videos; layout, salience, information value, framing; salience in verbal texts, information value in spoken texts and digital compositions; spoken English and written English, multimodal linguistics, cooperative principle in conversational turns; remediation and meaning making; multimodal analysis of networks of remediation; social actors, social actions and the alignment of the viewer/reader with the author's point of view; multimodal analysis of advertisement and corporate video TV commercials; multimodal analysis of webpages dedicated to tourism and travel, recontexualization of social practices into discourses; recontextualization in promotional texts, legitimation as a multimodal process, systemic functional linguistics and metafunctions; attributive, designative adjectives and intensifiers; textual metafunction: comparison and opposition in travel journalism; modality in promotional journalism; repetition and verbal foregrounding in political public speech and in journalistic interviews; modality in promotional tourism; interpersonal metafunction; supermodernity and its textscapes, linguistic registers, the power of words to trigger visual images: verbal text and its intermodal translation.

From the book “Contemporary Narrative, Textual Production, Multimodality and Multiliteracies" by Fiona J. Doloughan the following topics:

- From Chapter 1: Mode, medium, multimodality, resources for meaning making.
- From Chapter 2: intermodal translation, the power of words in triggering images and their cinematic interpretation: the Introduction to Great Expectations in words and images
- From Chapter 6: foreignization and domestication, places and non-places, and the cultural filter in relation to the industry of travel and tourism.

Assessment methods and criteria


Prerequisites: Lingua Inglese 1 (English Language 1); English B2 level.
The exam consists of a written test and a multimodal analysis based on the topics of the syllabus.