To provide the participants with specific knowledge about managerial and marketing tools for the creation of a competitive tourist offer in the territory. National and international case studies will be analyzed. The theoretical contents will be completed with expert testimonies.
A written test to assess accurate knowledge and a supplementary oral examination are required.
Lungadige Porta Vittoria, 41 37129 Verona
VAT number 01541040232
Italian Fiscal Code 93009870234
© 2021 | Verona University | Credits