Strategic management applied to international markets (2009/2010)

Course code
Marta Maria Ugolini
Academic sector
Language of instruction
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
Modulo 1 3 I semestre Marta Maria Ugolini
Modulo 2 6 I semestre Lucia Nazzaro

Lesson timetable

I semestre
Activity Day Time Type Place Note
Modulo 1 Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall 2.5 from Oct 12, 2009  to Dec 31, 2009
Modulo 2 Monday 2:30 PM - 4:00 PM lesson Lecture Hall T.6 from Oct 12, 2009  to Dec 31, 2009
Modulo 2 Thursday 4:00 PM - 5:30 PM lesson Lecture Hall T.7 from Oct 12, 2009  to Dec 31, 2009

Learning outcomes

The course aims to deepen the knowledge of business management involved in international growth strategies, both in strategic and in operative dimension.
Strategic dimension is analyzed along development patterns in different Countries. The problem of competition with emerging economies and business systems is also considered. Case studies and discussions about international companies and foreign economic systems are part of the course.
The operative dimension is considered trough analysis of promotion tools useful for small and medium enterprises in international markets.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include some exercises to solve and six (6) open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board. For attending students, an ongoing evaluation session will be organized.