French 1 LM (2009/2010)

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Course code
4S02563
Name of lecturer
Paolo Frassi
Number of ECTS credits allocated
9
Other available courses
Academic sector
L-LIN/04 - LANGUAGE AND TRANSLATION – FRENCH
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 22, 2010 al May 31, 2010.
Course news Seminars related to the course

Lesson timetable

Learning outcomes

Acquisition of the main instruments and methods concerning rhetorics and argumentation.

Syllabus

“Advertising”.
The course will introduce to the main communication, argumentation and rhetorical strategies used in advertising through the semiological analysis of different kinds of texts (advertisements, etc.).
The course will be held in French.
Notes will be available on the AVAC e-learning platform (http://elearning.univr.it). Students can access the platform and register their account using the same user-id and password as for other online university services (e-mail etc.).

Bibliography

J.-M. ADAM – M. BONHOMME (2007), L’argumentation publicitaire. Rhétorique de l’éloge et de la persuasion, Paris, Armand Colin.

Assessment methods and criteria

Oral interview in French concerning the course contents.

COMPETENZA LINGUISTICA RICHIESTA
Competenza linguistica C2.
La verifica della competenza linguistica si basa sulle certificazioni rilasciate dal CLA (Centro Linguistico di Ateneo) o da altri enti accreditati (vedi “Guida dello studente”).