Acquisition of the main instruments and methods concerning rhetorics and argumentation.
“Advertising”.
The course will introduce to the main communication, argumentation and rhetorical strategies used in advertising through the semiological analysis of different kinds of texts (advertisements, etc.).
The course will be held in French.
Notes will be available on the AVAC e-learning platform (http://elearning.univr.it). Students can access the platform and register their account using the same user-id and password as for other online university services (e-mail etc.).
Bibliography
J.-M. ADAM – M. BONHOMME (2007), L’argumentation publicitaire. Rhétorique de l’éloge et de la persuasion, Paris, Armand Colin.
Oral interview in French concerning the course contents.
COMPETENZA LINGUISTICA RICHIESTA
Competenza linguistica C2.
La verifica della competenza linguistica si basa sulle certificazioni rilasciate dal CLA (Centro Linguistico di Ateneo) o da altri enti accreditati (vedi “Guida dello studente”).
Lungadige Porta Vittoria, 41 37129 Verona
VAT number
01541040232
Italian Fiscal Code
93009870234
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