Give a basic knowledge of fundamental results of research on interpersonal and mass media communication.
Reflect on the consequences of mass media communication on self construction, public sphere, and government of society.
Reflect from a theoretical and empirical point of view on the consequences of persuasive messages with particular attention on commercial field and advertising.
In order to facilitate students who attend the lessons, at the end of the course, is fixed a written exam (test of about 25 questions and 4 items per question) on the first part (book) of the program.
Only students who reach a mark of at least 18/30 pass the test. Students who pass the test have to prepare a second written exam (two texts on the contents of the other two books of bibliography).
The second written exam will take place on June, July, September 2010 and January 2011.
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