Electronic commerce (2019/2020)

Course code
4S006134
Name of lecturer
Marco Rospocher
Coordinator
Marco Rospocher
Number of ECTS credits allocated
6
Academic sector
INF/01 - INFORMATICS
Language of instruction
Italian
Period
I semestre (Lingue e letterature straniere) dal Sep 30, 2019 al Jan 11, 2020.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to provide students with knowledge about technologies, methods and tools of the electronic commerce. At the end of the course the student will be able to apply the acquired knowledge to develop effective e-commerce solutions for businesses operating in both domestic and foreign markets.

Syllabus

- Introduction to e-Commerce and basic concepts
- Internet: basic concepts, protocols, architecture
- Web: formats, protocols, browsers, communication, search engines
- Design and management of a website
- Computer security: threats and technological solutions
- Payment systems: credit cards, online payment platforms, digital wallets, crypto-currencies
- e-Commerce Marketing: ads, social/mobile/local marketing

Reference books
Author Title Publisher Year ISBN Note
Vari E-Commerce 2017, Global Edition (Edizione 13) Pearsons education 2017 9781292211688

Assessment methods and criteria

Written test, consisting of multiple-choice and open questions (with a coincise answer).