Electronic commerce [Cognomi M-Z] (2018/2019)

Course code
4S006134
Name of lecturer
Marco Rospocher
Coordinator
Marco Rospocher
Number of ECTS credits allocated
6
Academic sector
INF/01 - INFORMATICS
Language of instruction
Italian
Period
II semestre dal Feb 18, 2019 al Jun 1, 2019.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to provide students with knowledge on technologies, methods and tools to support e-commerce.
At the end of the course students will be able to apply the acquired knowledge to develop and manage e-commerce solutions useful for organizations operating in national and international markets.

Syllabus

- Introduction to e-Commerce and basic concepts
- Internet: basic concepts, protocols, architecture
- Web: formats, protocols, browsers, communication, search engines
- Design and management of a website
- Computer security: threats and technological solutions
- Payment systems: credit cards, online payment platforms, digital wallets, crypto-currencies
- Marketing: ads, social/mobile/local marketing

Reference books
Author Title Publisher Year ISBN Note
Vari E-Commerce 2017, Global Edition (Edizione 13) Pearsons education 2017 9781292211688

Assessment methods and criteria

Written test. Open questions with a coincise answer.

Intermediate test (Indicatively: 9th / 10th lesson of the course)
Halves the length of the final exam. Vote averaged with that of the second part (held during the exam period).
It remains valid only for taking the exam during the summer session (June-July)!

Student opinions - 2017/2018