The course aims to develop and consolidate the understanding of rhetorical, pragmatic and multimodal aspects of texts in contemporary English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of texts pertaining to the genres of business English and English for tourism.
A C1 competence is required for the exam.
The syllabus will explore the following aspects:
- Varieties of English : from ESP to BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Encoding norms and the Cooperative principle
- Politeness as "politic behavior"
-Introduction to speech acts theory
- Socio-cultural context in social media
- Relevance theory
- Intercultural Rhetoric
- Communicative strategies
|Cruse Alan||Meaning in Language. An Introduction to Semantics and Pragmatics (Edizione 3)||Oxford University Press||2010||9780199559466|
|Watts, Richard J.||Politeness||Cambridge University Press||2003|
|Tannen, Deborah||The Handbook of Discourse Analysis||Blackwell Publishers Ltd||2008||Chapter 4, Chapter 5, Chapter 6, Chapter 22, Chapter 27,|
|van Leeuwen, Theo||The Handbook of Discourse Analysis, II Approaches and Methodologies. Chapter 21||Hoboken, NJ, USA: John Wiley & Sons, Inc.||2015|
|Paltridge, Brian, Sue Starfield. (eds.)||The Handbook of English for Specific Purposes||Blackwell||2013||9780470655320||Chapter 1, Chapter 10, Chapter 22, Chapter 27|
The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.