English linguistics for tourism and commerce (2018/2019)

Course code
Name of lecturer
Anna Zanfei
Anna Zanfei
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre dal Feb 18, 2019 al Jun 1, 2019.

Lesson timetable

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Learning outcomes

The course aims to develop and consolidate the understanding of rhetorical, pragmatic and multimodal aspects of texts in contemporary English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of texts pertaining to the genres of business English and English for tourism.
A C1 competence is required for the exam.


The syllabus will explore the following aspects:
- Varieties of English : from ESP to BE
- Introduction to the concept of multimodality
- Introduction to the concept of pragmatics
- Encoding norms and the Cooperative principle
- Politeness as "politic behavior"
-Introduction to speech acts theory
- Socio-cultural context in social media
- Relevance theory
- Intercultural Rhetoric

- Communicative strategies

Reference books
Author Title Publisher Year ISBN Note
Cruse Alan Meaning in Language. An Introduction to Semantics and Pragmatics (Edizione 3) Oxford University Press 2010 9780199559466
Watts, Richard J. Politeness Cambridge University Press 2003
Tannen, Deborah The Handbook of Discourse Analysis Blackwell Publishers Ltd 2008 Chapter 4, Chapter 5, Chapter 6, Chapter 22, Chapter 27,
van Leeuwen, Theo The Handbook of Discourse Analysis, II Approaches and Methodologies. Chapter 21 Hoboken, NJ, USA: John Wiley & Sons, Inc. 2015
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320 Chapter 1, Chapter 10, Chapter 22, Chapter 27

Assessment methods and criteria

The exam consists of a test in English (close questions and semi-open questions) about the topics of the syllabus.
C1 competence level certificate is a prerequisite.