Applied publishing (2016/2017)

Course partially running (all years except the first)

Course code
4S002932
Name of lecturer
Alessandro Bigardi
Coordinator
Alessandro Bigardi
Number of ECTS credits allocated
6
Academic sector
M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP
Language of instruction
Italian
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

Lesson timetable

II SEMESTRE
Day Time Type Place Note
Thursday 3:10 PM - 4:50 PM lesson Lecture Hall T.6  
Friday 10:10 AM - 11:50 AM lesson Lecture Hall 2.6 from Mar 23, 2017  to Jun 10, 2017

Learning outcomes

A project-based practicum course focused on creating, editing and publishing in print and/or electronic forms. Including theory and practice, this course examines the fundamental aspects of the contemporary publishing industry. Issues such as layout processes, production, visual design and marketing are explored on a hands-on level with case studies.

By the end of the course students should be able to:
- Gain a complete view of contemporary publishing industry;
- Work with basic elements of editorial design;
- Create a publication, in collaboration with others, tailored to specific purposes, audiences and genres.

Syllabus

- Publishing processes (10 hours): acquisition, editing, production, marketing, sales, distribution;
- Introduction to the elements of editorial design and production (10 hours): printing techniques, color management, formats, devices, typefaces, grids and layouts, covers and packaging;
- International case studies inspired by principles of redesign and rethink (4 hours): Feuilleton, The Times, The Guardian, Snow Fall, Zeit, Sole 24 Ore, Businessweek;
- Practice exercises (12 hours).

Assessment methods and criteria

Oral test.

STUDENT MODULE EVALUATION - 2016/2017