|Monday||11:50 AM - 1:30 PM||lesson||Lecture Hall T.3|
|Tuesday||8:30 AM - 10:10 AM||lesson||Lecture Hall T.3|
|Wednesday||11:50 AM - 1:30 PM||lesson||Lecture Hall T.1|
To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance.
To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments.
To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives.
What is a firm: the most important definitions of the subjects and of the activities of a firm.
The strategic management of a firm.
The quantitative analysis of the principal data: costs, revenues and the evaluation of the industrial investments and of the decision of make or buy.
The international development of a firm.
An introduction to the tourism industry.
The long-lived firms.
- frontal lessons
- case studies
- discussion with external guests
The exam consists of a written test and, for students passing the written test, the exam will continue with a compulsory oral examination to test critical analysis skills
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