Theory and Techniques of communication [Cognomi M-Z] (2016/2017)

Course code
4S00916
Name of lecturer
Gian Paolo Lazzer
Coordinator
Gian Paolo Lazzer
Number of ECTS credits allocated
6
Academic sector
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Language of instruction
Italian
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

Lesson timetable

II SEMESTRE
Day Time Type Place Note
Thursday 4:50 PM - 6:30 PM lesson Lecture Hall 2.4  
Friday 11:50 AM - 1:30 PM lesson Lecture Hall 2.4  

Learning outcomes

The course is oriented to:
- Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations.
- Present a review of principal results of communicative research on mass-media communication.
- Reflect on the principal characteristics of communication processes emerging in the commercial field.

Syllabus

During the classes will be treated the following issues:
Communication: definition and fundamental concepts
The structure of the communicative relationship
The communication process
The communication functions
Noise and dis-communication functions
The forms of communication (non-verbal communication and language)
Approaches to the study of communication
Mediated communication
Mass communication
The credibility and persuasion
Communication in trade

STUDENT MODULE EVALUATION - 2016/2017