|Thursday||4:50 PM - 6:30 PM||lesson||Lecture Hall 2.4|
|Friday||11:50 AM - 1:30 PM||lesson||Lecture Hall 2.4|
The course is oriented to:
- Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations.
- Present a review of principal results of communicative research on mass-media communication.
- Reflect on the principal characteristics of communication processes emerging in the commercial field.
During the classes will be treated the following issues:
Communication: definition and fundamental concepts
The structure of the communicative relationship
The communication process
The communication functions
Noise and dis-communication functions
The forms of communication (non-verbal communication and language)
Approaches to the study of communication
The credibility and persuasion
Communication in trade
Lungadige Porta Vittoria, 41 37129 Verona
VAT number 01541040232
Italian Fiscal Code 93009870234
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