Theory and Techniques of communication [Cognomi M-Z] (2016/2017)

Course code
4S00916
Name of lecturer
Gian Paolo Lazzer
Coordinator
Gian Paolo Lazzer
Number of ECTS credits allocated
6
Academic sector
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Language of instruction
Italian
Location
VERONA
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

Lesson timetable

II SEMESTRE
Day Time Type Place Note
Thursday 4:50 PM - 6:30 PM lesson Lecture Hall 2.4  
Friday 11:50 AM - 1:30 PM lesson Lecture Hall 2.4  

Learning outcomes

The course is oriented to:
- Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations.
- Present a review of principal results of communicative research on mass-media communication.
- Reflect on the principal characteristics of communication processes emerging in the commercial field.

Syllabus

During the classes will be treated the following issues:
Communication: definition and fundamental concepts
The structure of the communicative relationship
The communication process
The communication functions
Noise and dis-communication functions
The forms of communication (non-verbal communication and language)
Approaches to the study of communication
Mediated communication
Mass communication
The credibility and persuasion
Communication in trade

STUDENT MODULE EVALUATION - 2016/2017