Advanced tourism marketing (2015/2016)

Course code
4S02581
Name of lecturer
Ilenia Confente
Coordinator
Ilenia Confente
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 22, 2016 al May 31, 2016.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 11:30 AM - 1:00 PM lesson Lecture Hall T.7  
Tuesday 11:30 AM - 1:00 PM lesson Lecture Hall T.7  
Thursday 1:00 PM - 2:30 PM lesson Lecture Hall S.10  

Learning outcomes

The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed.

Assessment methods and criteria

The exam will be written

STUDENT MODULE EVALUATION - 2015/2016