Advanced tourism marketing (2014/2015)

Course code
4S02581
Name of lecturer
Ilenia Confente
Coordinator
Ilenia Confente
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 23, 2015 al May 30, 2015.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 2:30 PM - 4:00 PM lesson Lecture Hall T.10  
Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall S.10  
Thursday 10:00 AM - 11:30 AM lesson Lecture Hall S.10  

Learning outcomes

The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed.

Assessment methods and criteria

The exam will be written