Advanced tourism marketing (2013/2014)

Course code
4S02581
Name of lecturer
Ilenia Confente
Coordinator
Ilenia Confente
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 24, 2014 al May 31, 2014.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 2:30 PM - 4:00 PM lesson Lecture Hall 2.5  
Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall S.10  
Thursday 11:30 AM - 1:00 PM lesson Lecture Hall 2.6  

Learning outcomes

The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed.

Assessment methods and criteria

The exam will be written