Advanced marketing for goods and services (2013/2014)



Course code
4S02575
Credits
9
Coordinator
Marta Maria Ugolini
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
Modulo 1 3 I semestre Marta Maria Ugolini
Modulo 2 6 I semestre Nicola Cobelli

Lesson timetable

I semestre
Activity Day Time Type Place Note
Modulo 1 Monday 11:30 AM - 1:00 PM lesson Not defined from Oct 16, 2013  to Oct 19, 2013
Modulo 1 Thursday 8:30 AM - 10:00 AM lesson Lecture Hall 2.5 from Oct 16, 2013  to Oct 19, 2013
Modulo 1 Friday 11:30 AM - 1:00 PM lesson Lecture Hall T.7 from Oct 16, 2013  to Oct 19, 2013
Modulo 2 Monday 11:30 AM - 1:00 PM lesson Lecture Hall 2.5  
Modulo 2 Thursday 8:30 AM - 10:00 AM lesson Lecture Hall 2.5 from Oct 21, 2013  to Jan 11, 2014
Modulo 2 Friday 11:30 AM - 1:00 PM lesson Lecture Hall T.7 from Oct 21, 2013  to Jan 11, 2014

Learning outcomes

The course aims to:

- Frame marketing and market orientation in the context of new actors and values of a global business environment
- Describe the contribution that service marketing and service dominant logic can offer to business
- To provide knowledge on marketing tools such as specific brand, distribution and online marketing, including experience in business-to-business.
- To present the characteristics of marketing in emerging markets, to acquire the skills likely to select the best opportunities, to stimulate innovation, design and manage distribution channels and cross-cultural communication.

Syllabus

Module:
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Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required