|Modulo 1||3||I semestre||Marta Maria Ugolini|
|Modulo 2||6||I semestre||Nicola Cobelli|
|Modulo 1||Monday||11:30 AM - 1:00 PM||lesson||Not defined||from Oct 16, 2013 to Oct 19, 2013|
|Modulo 1||Thursday||8:30 AM - 10:00 AM||lesson||Lecture Hall 2.5||from Oct 16, 2013 to Oct 19, 2013|
|Modulo 1||Friday||11:30 AM - 1:00 PM||lesson||Lecture Hall T.7||from Oct 16, 2013 to Oct 19, 2013|
|Modulo 2||Monday||11:30 AM - 1:00 PM||lesson||Lecture Hall 2.5|
|Modulo 2||Thursday||8:30 AM - 10:00 AM||lesson||Lecture Hall 2.5||from Oct 21, 2013 to Jan 11, 2014|
|Modulo 2||Friday||11:30 AM - 1:00 PM||lesson||Lecture Hall T.7||from Oct 21, 2013 to Jan 11, 2014|
The course aims to:
- Frame marketing and market orientation in the context of new actors and values of a global business environment
- Describe the contribution that service marketing and service dominant logic can offer to business
- To provide knowledge on marketing tools such as specific brand, distribution and online marketing, including experience in business-to-business.
- To present the characteristics of marketing in emerging markets, to acquire the skills likely to select the best opportunities, to stimulate innovation, design and manage distribution channels and cross-cultural communication.
A written test to assess accurate knowledge and a supplementary oral examination are required