Principles of international marketing (2013/2014)

Course code
4S02443
Name of lecturer
Vania Vigolo
Coordinator
Vania Vigolo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 24, 2014 al May 31, 2014.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 2:30 PM - 4:00 PM lesson Lecture Hall B  
Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall 2.4  
Friday 11:30 AM - 1:00 PM lesson Lecture Hall 2.4  

Learning outcomes

The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to international trade will be focussed on, as well as problems regarding strategic and operational marketing, also through professional participations.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The oral examination is compulsory for marks equal to 17/30 or above 28/30. It is optional in all other cases.