Strategic management of tourism and cultural business (2012/2013)

Course code
4S02580
Name of lecturer
Marta Maria Ugolini
Coordinator
Marta Maria Ugolini
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
I semestre dal Oct 2, 2012 al Jan 12, 2013.

Lesson timetable

I semestre
Day Time Type Place Note
Monday 11:30 AM - 1:00 PM lesson Lecture Hall T.6  
Tuesday 10:00 AM - 11:30 AM lesson Lecture Hall 2.4  
Thursday 10:00 AM - 11:30 AM lesson Lecture Hall 2.4  

Learning outcomes

The course aims to introduce managerial tools and models applied to different tourist companies and cultural organizations. The organizations considered are accommodation businesses, tourist attractions, theatres, libraries and archives, museums and archaeological areas, festival. The theoretical contents will be completed with professionals’ invited speeches from tourist and cultural organizations.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include some open questions. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board. For attending students, an ongoing evaluation session will be organized.