Principles of international marketing (2012/2013)

Course code
4S02443
Name of lecturer
Vania Vigolo
Coordinator
Vania Vigolo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 25, 2013 al May 31, 2013.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 10:00 AM - 11:30 AM lesson Lecture Hall 2.4 from Mar 4, 2013  to May 31, 2013
Tuesday 1:00 PM - 2:30 PM lesson Lecture Hall 2.4 from Mar 4, 2013  to May 31, 2013
Friday 11:30 AM - 1:00 PM lesson Lecture Hall 2.4 from Mar 4, 2013  to May 31, 2013

Learning outcomes

The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to international trade will be focussed on, as well as problems regarding strategic and operational marketing, also through professional participations.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required.