Principles of international marketing (2011/2012)

Course code
4S02443
Name of lecturer
Vania Vigolo
Coordinator
Vania Vigolo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 27, 2012 al May 26, 2012.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 2:30 PM - 4:00 PM lesson Lecture Hall 2.4  
Tuesday 11:30 AM - 1:00 PM lesson Lecture Hall 2.4  
Wednesday 10:00 AM - 11:30 AM lesson Lecture Hall 2.4  

Learning outcomes

The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to international trade will be focussed on, as well as problems regarding strategic and operational marketing, also through professional participations.

Syllabus

-

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required.