Principles of tourism marketing (2011/2012)

Course code
4S02445
Name of lecturer
Marta Maria Ugolini
Coordinator
Marta Maria Ugolini
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 27, 2012 al May 26, 2012.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 11:30 AM - 1:00 PM lesson Lecture Hall T.8  
Tuesday 2:30 PM - 4:00 PM lesson Lecture Hall T.8  
Thursday 11:30 AM - 1:00 PM lesson Lecture Hall T.8  

Learning outcomes

The course aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism sector will be focused as well as problems regarding strategic and operating marketing, both for tourist companies and for destination management organizations. The course will introduce case histories, examples and professionals’ invited speeches.

Syllabus

-

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board.