Advanced tourism marketing (2010/2011)

Course code
4S02581
Name of lecturer
Vania Vigolo
Coordinator
Vania Vigolo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
I semestre dal Oct 4, 2010 al Jan 15, 2011.

Lesson timetable

I semestre
Day Time Type Place Note
Wednesday 10:00 AM - 11:30 AM lesson Lecture Hall T.6  
Thursday 1:00 PM - 2:30 PM lesson Lecture Hall 2.5  
Friday 11:30 AM - 1:00 PM lesson Lecture Hall T.7  

Learning outcomes

To provide the participants with specific knowledge about managerial and marketing tools for the creation of a competitive tourist offer in the territory. National and international case studies will be analyzed. The theoretical contents will be completed with expert testimonies.

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required.

Teaching aids

Documents