Strategic management of tourism and cultural business (2010/2011)

Course code
4S02580
Name of lecturer
Marta Maria Ugolini
Coordinator
Marta Maria Ugolini
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
II semestre dal Feb 21, 2011 al May 28, 2011.

Lesson timetable

Learning outcomes

The course aims to introduce managerial tools and models applied to different tourist companies and cultural organizations. The organizations considered are accommodation businesses, tourist attractions, theatres, libraries and archives, museums and archaeological areas, festival. The theoretical contents will be completed with professionals’ invited speeches from tourist and cultural organizations.