|Modulo 1||6||I semestre||Fabio Cassia|
|Modulo 2||3||I semestre||Francesca Simeoni|
|Modulo 1||Monday||1:00 PM - 2:30 PM||lesson||Lecture Hall T.6||from Oct 4, 2010 to Oct 23, 2010|
|Modulo 1||Wednesday||11:30 AM - 1:00 PM||lesson||Lecture Hall T.6||from Oct 4, 2010 to Oct 23, 2010|
|Modulo 1||Friday||8:30 AM - 10:00 AM||lesson||Lecture Hall 2.6||from Oct 4, 2010 to Oct 23, 2010|
|Modulo 2||Monday||1:00 PM - 2:30 PM||lesson||Lecture Hall T.6||from Oct 25, 2010 to Jan 15, 2011|
|Modulo 2||Wednesday||11:30 AM - 1:00 PM||lesson||Lecture Hall T.6||from Oct 25, 2010 to Jan 15, 2011|
|Modulo 2||Friday||8:30 AM - 10:00 AM||lesson||Lecture Hall 2.6||from Oct 28, 2010 to Jan 15, 2011|
To provide specialist knowledge to understand and exploit the differences between the sale of goods and provision of services, to deeper issues about the pursuit of customer satisfaction and management inefficiency.
To provide knowledge on marketing tools such as specific brand, distribution and online marketing, including experience in business-to-business.
To present the characteristics of marketing in emerging markets, to acquire the skills likely to select the best opportunities, to stimulate innovation, design and manage distribution channels and cross-cultural communication
A written test to assess accurate knowledge and a supplementary oral examination are required.
|Title||Format (Language, Size, Publication date)|
|Differences between public administrators’ and elected officials’ perspectives on the role of the citizen in service quality improvement processes||pdf (it, 150 KB, 17/11/15)|
|Marketing issues for business-to-business firms entering emerging markets. An investigation among Italian companies in Eastern Europe||pdf (it, 167 KB, 14/03/15)|
|Public administrators’ engagement in services co-creation: Factors that foster and hinder organisational learning about citizens||pdf (it, 178 KB, 17/11/15)|
|Public services co‐production. Exploring the role of citizen orientation||pdf (it, 176 KB, 17/11/15)|