Advanced marketing for goods and services (2010/2011)

Course code
4S02575
Credits
9
Coordinator
Francesca Simeoni
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
Modulo 1 6 I semestre Fabio Cassia
Modulo 2 3 I semestre Francesca Simeoni

Lesson timetable

I semestre
Activity Day Time Type Place Note
Modulo 1 Monday 1:00 PM - 2:30 PM lesson Lecture Hall T.6 from Oct 4, 2010  to Oct 23, 2010
Modulo 1 Wednesday 11:30 AM - 1:00 PM lesson Lecture Hall T.6 from Oct 4, 2010  to Oct 23, 2010
Modulo 1 Friday 8:30 AM - 10:00 AM lesson Lecture Hall 2.6 from Oct 4, 2010  to Oct 23, 2010
Modulo 2 Monday 1:00 PM - 2:30 PM lesson Lecture Hall T.6 from Oct 25, 2010  to Jan 15, 2011
Modulo 2 Wednesday 11:30 AM - 1:00 PM lesson Lecture Hall T.6 from Oct 25, 2010  to Jan 15, 2011
Modulo 2 Friday 8:30 AM - 10:00 AM lesson Lecture Hall 2.6 from Oct 28, 2010  to Jan 15, 2011

Learning outcomes

Module:
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To provide specialist knowledge to understand and exploit the differences between the sale of goods and provision of services, to deeper issues about the pursuit of customer satisfaction and management inefficiency.
To provide knowledge on marketing tools such as specific brand, distribution and online marketing, including experience in business-to-business.
To present the characteristics of marketing in emerging markets, to acquire the skills likely to select the best opportunities, to stimulate innovation, design and manage distribution channels and cross-cultural communication

Syllabus

Module:
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Assessment methods and criteria

Module:
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A written test to assess accurate knowledge and a supplementary oral examination are required.

Teaching aids
Title Format (Language, Size, Publication date)
Differences between public administrators’ and elected officials’ perspectives on the role of the citizen in service quality improvement processes  pdfpdf (it, 150 KB, 17/11/15)
Marketing issues for business-to-business firms entering emerging markets. An investigation among Italian companies in Eastern Europe  pdfpdf (it, 167 KB, 14/03/15)
Public administrators’ engagement in services co-creation: Factors that foster and hinder organisational learning about citizens  pdfpdf (it, 178 KB, 17/11/15)
Public services co‐production. Exploring the role of citizen orientation  pdfpdf (it, 176 KB, 17/11/15)